The largest project I have undertaken while I've been at the Freedom is heading up a promotional project for the Freedom's newest mascot, Wally the Watertower. After Wally arrived at the park, we began taking him out for outings only to find that people went crazy for him. So, the office decided that we could run a promotion similar to Where's Waldo to raise awareness of the new mascot and generate buzz about the upcoming season. The promotion is called "Where's Wally?" and Wally appears all over the Tri-state. At these locations, I took pictures of Wally and posted them online for people to guess Wally's lcoation. The pictures were posted to our website, Facebook and Twitter.
I created a new Facebook page for Wally which has been a huge hit. He has almost 200 friends online and generates a lot of buzz with each of his posts.
The idea was to collect e-mail addresses for our distribution lists so we had people e-mail me their guesses as to his location and the first 5 correct received gift certificates to our local partners. In the 8 weeks leading up to opening week, we had 8 different locations which is 40 winners. The biggest draw of this competition is that 1 of those 40 contestants would win 2 VIP season tickets.
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